At the Digital Kids Conference Toy Fair 2014, The Michael Cohen Group presented the results of a diverse nationwide survey of parents. The Michael Cohen Group is a leading children’s media research firm. The study was conducted on February 13th, and took a poll of 350 parents of children 12 and under. The study revealed that these children played more with touchscreen devices than with toys and game consoles.
Even with these results, only 10% of parents said that touchscreens were viewed as toys; 58% of parents stated that touchscreens were sometimes considered toys, and 32% of parents firmly believed that touchscreens were never toys. This study also showed that the most popular type of touchscreen gaming was educational. Another study done by Common Sense of Media called the Zero to Eight: Children’s Media Use in America Study found that 7% of children under 8 own their own tablet. For more information on the Michael Cohen Group, click on this link: http://www.broadwayworld.com/bwwgeeks/article/Is-a-Touchscreen-A-Toy-20140220#.UweDWCDTnIV
