At the Gaming Analytics Summit, being held on May 1 and 2 2014, Senior Director of Game Analytics Arthur Von Eschen will discuss how Activision uses analytics in their games to provide the best experience for players. Because Call of Duty is competitive and popular, it faces a large challenge in stopping cheaters from ruining the experience for normal gamers.
Another keynote at this event will be Mike Ambinder, who will give insight into how Valve Software developed an analytical framework to inform them throughout the design, development, and feedback processes. Mike will also show people how they have used this framework to create unique and challenging products.
Here are some other keynote speakers for this event:
– VP, Marketing Science and Analytics, Electronic Arts
– Senior Director, Game Analytics Services, Ubisoft
– Head of User Research, Bungie Studios
– Senior Manager, Acquisition, Sega
– CEO, Broken Bulb Studios
For more information on this event, visit: http://theinnovationenterprise.com/summits/gaming-analytics-san-francisco-2014
