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PAX Prime: an orange post-mortem

From Gamasutra: At PAX Prime we upped the stakes from PAX East. The Boston show was hard enough with a small team managing a large floor space, and nobody having any experience in exhibiting at shows. We managed East pretty well, mostly thanks to an “improv everything” approach and us renting equipment vs buying it.

PAX Prime in Seattle was a different story. We wanted to do something special. Something orange. Our main HQ is in Seattle (which consists of Luke’s house), so we decided to fly everyone into Seattle to show their games, buy all the equipment we’d need for coming years, and make everything orange.

tinyBuild is an indie game dev/publishing company, we partner up with other indie devs, and make our own games in-house. We do our business things from Seattle, and development in Amsterdam. I am the happy “commuter” between the two locations.
Day 0. Shopping. Weeks leading up to Prime.

Amazon makes it extremely convenient to buy anything, as long as you’re in the US. We bought the following things:

4 large TVs (3 for SpeedRunners, 1 for Lovely Planet)
4 stands for the TVs, including shelves to host the PCs
3 large backwalls for SpeedRunners, Lovely Planet, and BOID
Lots of folding tables and chairs
Lots of monitors
Several micro PCs, alongside with Gigabyte powered BRIX boxes
A ton of orange tiles we’d use for flooring
10 orange bar chairs. So comfy
Speakers, cables, power cords, hundreds of T-Shirts, a bar stand, banners, a cut-out of Unic, etc
2 oversized beanbags. Bean bag chairs hold a special place in our hearts, as they were an incredible success during PAX East. Also they’re orange. Branding!

Read more by Alex Nichiporchik at Gamasutra.

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