Game personalization platform launches at GDC 2014Plexonic launches the first game personalization platform as a new way to boost revenues and retention.San Francisco— 17 March 2014 — Today at GDC 2014, Plexonic launches SALTR, a personalization platform that enables game developers to personalize their games for specific user-groups and design levels in real-time. Plexonic is a game developer behind several top hits on the App Store and Facebook. SALTR started as an internal tool to help teams at Plexonic to design game levels, and customize settings in real-time right from the browser. As a result, this turned to become a major advantage for Plexonic as it could tweak and personalize its games without submitting updates to App Store wait-list. “We developed SALTR to make our games taste uniquely to each user; to give our game designers a tool to build and test levels instantly without the need to involve developers” – says Gevorg Sargsyan, Founder and CEO of Plexonic. SALTR’s Game Editor makes level design process seamless and ultra fast for game designers. One of the examples is Panda Jam (SGN), where Plexonic could easily fine-tune level complexity curve with SALTR. The platform is available in beta to everyone starting from today at saltr.com. Video: ### |
Game personalization platform launches at GDC 2014
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