WePlay Expo 2025

WePlay Expo is China’s largest indie game festival, showcasing high-quality games, cultural content, and immersive experiences. Attracting global enthusiasts and industry experts, the event offers both online and offline programming covering gaming, comics, art, and music, along with face-to-face interactive sessions with renowned creators.

With its hybrid format, WePlay helps exhibitors promote their titles and engage both B2B and B2C audiences, making it the most anticipated annual celebration of gaming, anime, and pop culture.

Every year, WePlay partners with local and international gaming media to promote the event, maximizing exposure for exhibitors and their games. Our goal is to ensure that all attendees—whether in person or online—can fully experience the excitement of the festival! Next year, we’ll offer even more engaging digital and on-site experiences, along with enhanced promotional activities.

Key numbers for WePlay 2024
– 15000+ visitors
– 400+ games
– 270+ exhibitors
– 10+ countries and regions
– 15 shows & stages
– 10+ themed areas

– 1.17 million+ Wishlist adds on Steam
– 500 million+ total impressions
– 400+ games from the globe
– 150+ media and content creators

Visit the News and Event Calendar for more industry events like WePlay Expo 2025.