March 11, 2022Free |
https://e4mevents.com/e4m-GameOn-2022/ |
With 420 million active users in India, online gaming is turning into a serious opportunity and generating tremendous interest amongst brands, agencies and game publishers alike. Evaluated at $98bn in 2020, the mobile gaming market is expected to grow to $272bn by 2030. Online gaming and performance marketing is a perfect match in today’s world where well defined KPI’s could achieve excellent results in terms of ROI, value and conversion ratio. Recently Indian Gaming industry has seen tremendous growth and gained a strong foothold with the marketers as new media. Marketers have to keep themselves updated with latest happenings in the gaming world to make sure they not only reach all demographics but also reach the most difficult to reach gen Z, who spend almost 8 hours a week playing games. Both Fantasy & E-sports has experienced a surge within India and has led to similar growth in game developing companies and their revenues. The event will throw light on how skill gaming companies, brands and game publishers can ride this exponential growth wave.
e4m 2nd E-Gaming Summit aims to bring together the best and most influential of the online gaming industry and Marketers on a single platform to discuss the challenges, legalities and opportunities revolving around content, monetization, innovation, trends, technology, partnerships and more in the E-Sports / Online gaming industry. From stakeholders to brands, industry experts to league owners, publishers to agencies, investors to influencers, team owners, gaming firms, platforms and talent will share knowledge at the 2nd edition of the conference.
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