Dr. Neil DeGrasse Tyson has been getting a lot of people to think outside the box (if the Earth and everyday life on it was a box), in large measure thanks to a recent opportunity to pick up Carl Sagan’s “Cosmos” television show mantle and continuing it with “Cosmos: A Spacetime Odyssey“.
So, for many the cool factor for a certain conference will go through the roof, because Gabe Zichermann, the conference chair for GSummit, announced that Tyson will be leading a keynote at the 2014 GSummit.
Zichermann explained in an announcement email the value in Tyson’s keynote: “His singular achievement has been to make the impossible, accessible – and the complex, understandable for millions. In the course of doing this, he’s learned a thing or two about how to teach the hard stuff: how smart fun changes everything and can drive unprecedented engagement.
For all of us seeking to change behavior – whether we’re marketing products or driving employee engagement – there’s a lesson to be learned from Dr. Tyson’s experience. Just when we think our audience could care less, there’s a way to access their drive for higher purpose and trigger lasting change.”
GSummit is a gamification and user engagement conference, extrapolating and implementing game mechanics and other user engagement systems for industries outside of gaming. This conference will be in San Francisco held from June 10-13, 20014 in San Francisco.
