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Video of the Month – Walking the PAX West 2021 Expo Floor

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The recent (September 3-6) Penny Arcade Expo (PAX) 2021 convention brought thousands of gamers to downtown Seattle, Washington. But it wasn’t like any other year for the convention either. It’s the first live event for the PAX team in the United States since the late winter PAX East 2020 in Boston last year. How did it end up working out while in the midst of pandemic era restrictions?

The Good Vibes Gaming (GVG) team gave their live impressions about what they observed when checking out the PAX West 2021 expo floors, focusing on the dedicated media walkthrough time when attending this year. As an asterisk of a sort, the media time usually only permits media and content creators to have an early look, so the turnout is limited as a rule and doesn’t reflect the peak numbers of attendees.

In this 17 minute-long video, a few of their observations included that being there this year was a weird feeling, much different from previous years, with hardly anyone there, much more room between booths and tables, and more like a tradeshow and less like a convention.

On the upside, from their perspective, indie games got a much bigger spotlight than the bigger name developers and publishers, many of which were not in attendance. The lack of foot traffic was a plus in not having to make an effort to get from one place to another, while at the same time, lacking “people energy” meant less liveliness. The fourth floor expo floor walkthrough, which is considered the main exhibit floor, was a 10-15 minute expo floor walk-and-talk, featuring a lot of indie games. Interestingly, they observed the mix of booths was about 60% merch and about 40% games, maybe as low as 30%.

Take a look at this insightful Good Vibes Gaming team’s video from the PAX West 2021 expo floors!

For another fascinating view of the PAX West 2021 experience, which shows a livelier version of the show, you many want to check out Yoshiller’s vlog-style video. This 46 minute-long video walks the viewer through his full three-day experience in Seattle, including a Zelda Universe Panel, competitive gaming tournaments, and more.

Whether you are an event coordinator, press, or general attendee, if you have an event video to share with us, please let us know and we’ll be happy to feature it!

Tabletop Industry Reunites at PAX Unplugged 2021 in December, Badges On-Sale Soon

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PHILADELPHIA — Oct. 5, 2021 —PAX Unplugged, the most attended tabletop gaming convention in the eastern U.S., returns to the Philadelphia Convention Center from Dec. 10 – 12, 2021. Badges go on-sale soon for the first in-person PAX Unplugged in two years, where attendees can experience new game demos, exciting tournaments, panels with industry giants, and more.

ReedPop and Penny Arcade will build on the successful return of PAX West over Labor Day weekend, where robust health and safety guidelines resulted in universal mask compliance and 93% of attendees showing proof of vaccination. PAX Unplugged 2021 will require all attendees to show proof of a complete COVID-19 vaccination series and abide by stringent masking requirements. For more information, please see the official health and safety guidelines.

Hundreds of game publishers, independent creators, and vendors will showcase their wares in Philadelphia, PA, including many of the biggest names in board games, role playing games, miniatures, and card games. Go hands-on with the latest from Cephalofair, creators of the wildly popular tactical phenomenon Gloomhaven. Hang out with R. Talsorian Games, makers of the Cyberpunk role-playing universe and The Witcher Pen & Paper RPG. Experience live demos from CGE, publishers of Codenames, Galaxy Trucker, and Sanctum.

Explore a massive show floor populated by Bézier Games, KOSMOS, Rock Manor Games, Lone Shark Games, Mage Hand Press, Devir Games, Chaosium Inc., Leder Games, Wyrmwood, and many more. Witness panels hosted by acclaimed designers, content creators, and fan-favorite personalities. Safely make new friends and reminisce with party members in the freeplay area, with hundreds of titles at your fingertips.

“Boardgames are, among other things, about being together,” said Jerry Holkins, co-founder, Penny Arcade. “With our safety protocols in place for PAX Unplugged, it’s time to dust off those Legacy games we got halfway through in 2019.”

Three-day badges for PAX Unplugged 2021 go on-sale soon for $75, while individual Friday, Saturday, and Sunday badges will go for $35 each. 

For badge purchasing, travel info, event schedules, FAQs, and more, check out the PAX Unplugged website, join the official Discord server, and follow PAX on TwitterFacebook, TwitchYouTube, and Instagram.

VR/AR Global Summit Rebranded as immerse Global Summit

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The VR/AR Global Summit recently took place online on September 29-October 1. As this conference name suggests, the event series has focused on “connecting the best virtual reality and augmented reality solution providers with enterprise and media entertainment companies.” But immediately after their most recent summit, the organizers, the VR/AR Association (VRARA) sent out word that they are rebranding their next big event as the immerse Global Summit (iGS).

Along with the announcement, the iGS now has a new website and a few big picture details to start with, such as confirming a spring 2022 time frame to host the event. Folks who visit the website will find a few sign-up forms — for news updates, VIP ticket upgrades, a call for exhibitors and sponsors, and a call for speakers for upcoming events. Likely coming up soon in the official news queue? Expect to hear about a location and venue. Perhaps the event will be in-person only or an in-person/online hybrid, but those details aren’t confirmed as of yet.

On the website, the VRARA made a post explaining the reasons behind the rebrand. In a nutshell, the organizers aim to encompass a much broader range of interconnected technologies, such as 5G, PCs, crypto, etc. instead of augmented reality (AR) and virtual reality (VR) alone. Of particular note, gaming is also listed as a content track for the iGS.

We’ll be sure to keep watch for upcoming news as it’s released (and share it, of course) about the immerse Global Summit.

October 2021 Game Industry Events Calendar

September was chock-full of all sorts of great events to attend, and it’s looking like October is going to be the same! We’re still seeing more hybrid events being developed with an increase in on-site events again.

Is this another long-term trend? Certainly for on-site (we hope), but we also suspect 2022 is going to reveal many more with bigger events like GDC sporting a permanent year-to-year hybrid schedule.

To help you discover upcoming game industry events calendar that includes conferences, conventions, festivals and many other types of events, we post a consolidated list here on Events for Gamers each month.

View this month’s event list below. You can also click here for the main calendar view that includes events into 2022 and beyond.

SEP 28-OCT 1: Pocket Gamer Connects Helsinki (Online)
SEP 29-OCT 1: MeetToMatch – The Tokyo Edition (Online)
SEP 30-OCT 3: Tokyo Game Show (Online)
SEP 30-OCT 3: GDEX & Origins Game Fair
OCT 1-7: Steam Fest October (Online)
OCT 2-10: MIGW (Online)
OCT 4-6: GCAP
OCT 5-6: Game Global Digital Summit (Online)
OCT 7: Dutch Game Awards
OCT 7-10: EGX
OCT 7-10: New York Comic Con
OCT 8-10: Lair Con
OCT 8-10: Too Many Games
OCT 8-10: Pixel Haven
OCT 11-12: O3DECON
OCT 13-14: WN Conference Moscow (Hybrid)
OCT 13-15: Sweden Game Conference
OCT 13-15: Esports BAR Cannes
OCT 14-17: GamesCom Asia
OCT 15-16: Future Works Tech Conference
OCT 20-22: Global XR Conference (Online)
OCT 20-21: BEYOND (Hybrid)
OCT 21-22: Hyper Games Conference (Online)
OCT 21-25: Steam Digital Tabletop Fest (Online)
OCT 22-24: BEYOND
OCT 22-24: Games Industry Conference (GIC) (Hybrid)
OCT 23-29: Overcome Film Festival (Online)
OCT 28-29: BEYOND

This game industry events calendar list is obtained from the main calendar. Did we miss an event? Let us know! Also check out the Google version of the calendar.

Tencent Games Becomes Main Partner of Sweden Game Conference

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Skövde, SWEDEN, Sept. 24, 2021–Tencent Games is joining Sweden Game Conference as the main partner for Europe’s leading conference for aspiring and professional game developers and startups, organizer Sweden Game Arena announced today.

This year’s event will both be livestreamed and held onsite at Arena Skövde on October 14-15. The conference begins with a business-oriented day that includes recruitement sessions, pitching and networking opportunities followed by a day for game developers, with talks, panels and workshops.

Sweden Game Conference will also feature an onsite expo at the venue and a digital expo where startups and developers can showcase their projects to thousands of visitors during the conference. It was last year visited by more than 2,300 people.

Tencent Games is a world leader in game development, publishing and operations. It offers over 140 top games, and hundreds of millions of players across more than 200 countries and regions enjoy playing its titles. The Sweden Game Conference partnership continues Tencent Games’ longstanding commitment to seek out and support outstanding teams developing great games around the world.

“Having Tencent Games as main partner is a seal of quality for our conference and games cluster and it also marks the start of a long-term partnership that I’m really exited about“, says Magnus Ling, Project Manager at Sweden Game Arena.

Tickets for Sweden Game Conference are available at swedengameconference.se.

Gear Up for Asia’s Most Anticipated Gaming Event with gamescom asia 2021

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gamescom asia, the first Asian satellite event of the world’s largest computer and video games festival, gamescom, is set to launch its hybrid event from 14 to 17 October 2021 in Singapore. A prelude to the full-scale convention that is set to take place in 2022, fans and industry players will get to enjoy a whole host of exciting events featuring the latest products and games from developers and publishers.

Divided between the Trade and Entertainment Zones, industry players will be able to participate in the event through a hybrid offering for brands from 14-15 October 2021, which is set to be held digitally and physically at Singapore’s Suntec Convention Centre. The Trade Conference will feature prominent international speakers from Axie Infinity creators Sky Mavis, That’s No Moon, Cygames, Square Enix, miHoYo, Zynga and more.

The virtual consumer segment will kickstart with gamescom asia PRIMETIME, on 15 October 2021, premiering new games and trailers from the region and around the world, while giving fans a sneak preview of what’s to come with the all-digital programs under gamescom asia STUDIO that will take place from 16-17 October 2021. Streams and the gamescom asia VAULT on-demand will be broadcasted via the event’s Entertainment Zone platform as well as YouTube and TikTok.
As such, we’d be happy to offer you an interview opportunity with Mathias Kuepper, Managing Director of Koelnmesse Singapore on the following topics:

  • His views on the region’s and Singapore’s gaming industry and why the flagship event has been brought to Asia
  • How gamescom asia 2021 is aimed to empower Asian game publishers and developers
  • What does the future of the gaming industry entail based on current trends
  • How Asia’s gaming talents are changing the face of the industry 
  • What can brands and consumers expect for gamescom asia 2022

MGA to host hybrid conference for MGS GAMES

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Join MGS GAMES in person in San Francisco or online with a new hybrid conference model

San Francisco Jazz Center

September 30th, 2021 

TICKETS AND INFORMATION: 

mobilegrowthassociation.com/events/games

PRICING:  Starting from $199 EARLY ADOPTER PASS 

VIP Tickets, Service Tickets and Sponsor Packages also available

Mobile Growth Association is known as a pillar of the mobile app industry; an organization that has pushed creativity, community, and progress over its 14-year history. Always one step ahead when it comes to adopting new technology in the mobile industry, MGA announces a new hybrid strategy for its next edition of MGS GAMES, taking place at the San Francisco Jazz Center on September 30th, 2021. Attendees of the event receive access to all sessions, and are able to learn from and network with influential industry leaders, including Google, Snap Inc., Electronic Arts, Big Fish Games, GamesBeat, Glu Mobile, Fandom, Kooapps, 5×5 Gaming, and more experts within the industry.

MGS GAMES offers the opportunity for developers, publishers, and marketers to connect once again in real life at the physical event, or online via the digital conference which will host the same selection of sessions. This hybrid model will allow the Community to connect on a global scale with a meeting scheduling app. 

Throughout the day, there will be sessions on how to make better games, market and monetize more effectively, and a keynote about improving Ad Revenue strategies from Chris Akhavan, SVP, Electronic Arts and Dean Takahashi, Lead Writer, GamesBeat at VentureBeat, then a session on Mobile Games Metrics and Optimizations from expert Peiwen Yao, who is responsible for all things product at 2K. Throughout the rest of the day, there will be keynotes and panels from Google, Snap Inc., Electronic Arts, GamesBeat, and 5×5 Gaming — all invited by the Community to share insights and expertise.

”I’m truly looking forward to speaking at MGS GAMES this year. MGS has been a long-term strategic partner of Google’s AppDev speaking team as their audience is at the heart of the gaming ecosystem. The industry is experiencing a time of outsized growth requiring a new set of business, marketing, and development considerations as games look to acquire and retain and engage gamers. Not only that, the profile of a typical gamer has changed and is drawn to more social, sophisticated, and unique gaming experiences. As we look ahead to what comes next, games must think about measurement, monetization, and prioritizing differently.” 

  • Brandon Cubillas, Head of Industry – App Gaming, Google

“GamesBeat is happy to support MGA as it returns to physical events with MGS GAMES. I look forward to moderating a session on the direction of mobile gaming at the event.” 

  • Dean Takahashi, lead writer for GamesBeat at VentureBeat

“We’re thrilled to be back on stage at MGS GAMES this year. Mobile gaming has seen incredible growth within the Snap ecosystem and beyond, and there’s no better time to connect with the people and companies who are driving the industry forward than at MGS GAMES. As the industry continues to shift and expand, we look forward to working with our partners and the mobile gaming community to embrace these changes as we step into the future.”

  • Meena Kallu, Head of Mobile Games, Snap Inc, North America 

Developers, publishers, and marketers who attend MGS GAMES will learn how to make better games, market and monetize them more effectively, improve business operations, and hold onto your users for higher LTV. The lineup consists of industry leaders who are experts in building, running, and marketing mobile games and mobile game studios. With lectures, panels, and numerous opportunities for networking, MGS GAMES has everything you need to make 2021 a successful year for both you and your company.

“For the past 14 years we have been working to cultivate a community that is supportive, progressive and innovative within the fast-paced, ever-changing mobile industry. The last two years have not been easy, but it has shown us that we are part of a community that can stay just as strong whether connecting in real life, or online — we are proud to be able to reflect that in our new events strategy that incorporates our new, dynamic world.”

  • Jen Laloup, CEO and Co-Founder, Mobile Growth Association

Submissions Now Open for 24th Edition of the Independent Games Festival Awards

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SAN FRANCISCO – August 31, 2021 – Informa Tech, the organizers of the Game Developers Conference (GDC) 2022 are now accepting submissions for the 24th annual iteration of the Independent Games Festival (IGF), the longest running festival, summit and showcase celebrating independent games and their creators.

The IGF is part of the Game Developers Conference 2022, which will be a hybrid event held physically at San Francisco’s Moscone Convention Center from March 21 – 25, 2022. Entries for all of the IGF categories will be accepted now through October 12, 2021, with finalists announced in early January 2022.

The IGF will nominate six finalist standout titles in each of the categories of Excellence in Visual Art, Excellence in Audio, Excellence in Design, Excellence in Narrative and Best Student Game. The Nuovo Award, which honors the title that ‘makes the jurors think differently about games as a medium,’ will have eight finalists. The IGF Audience Award will be decided by a public poll that features all the competition finalists. Six finalists will be selected to compete for the Seumas McNally Grand Prize.

Finalists will be selected by hundreds of industry peers across game development and media, with specially selected juries picking the winners of each award. The IGF will ensure a safe and accessible awards ceremony for GDC 2022; nominees will have the opportunity to accept awards in-person or submit a remote acceptance speech.

The Independent Games Festival has served as a springboard for breakthrough independent titles. Previous IGF prize winners include Umurangi Generation, A Short Hike, Return of the Obra Dinn, Quadrilateral Cowboy, Night in the Woods, Her Story, Spelunky, Braid, Castle Crashers, and many more critical and cultural hits.

Submissions to the competition are now open to all independent game developers. Important dates for IGF 2022 are as follows:

●      August 31, 2021 – Submissions are Open

●      October 12, 2021 – Submission Deadline

●      Early January, 2022 – IGF Finalists Announced

●      March 21 – March 25, 2022 – Game Developers Conference 2022

●      March 21 – March 22, 2022 – Independent Games Summit @ GDC 2022

●      March 23 – March 25, 2022 – IGF Pavilion @ GDC 2022

●      March 23 – IGF Awards Ceremony (Winners Announced)

To encourage submissions from those making interesting or experimental works who, because of the entry fee, might otherwise not enter the contest, the Independent Games Festival organizers offer applications for a waiver on the full ($75) entry fee. Creators interested in applying for the waiver should see the form on the submissions page. Applications are due by September 27, 2021. If selected, entrants will be invited to submit to the IGF 2022 without paying the entry fee.

For more information on the 2022 Independent Games Festival, including submission specifics and frequently asked questions, please visit the official Independent Games Festival website. IGF entries can be submitted here. As in years past, the IGF Awards will be livestreamed alongside the Game Developers Choice Awards on the official GDC Twitch channel.

For more details on the Game Developers Conference, please visit the GDC’s official website, or the recently launched gamedeveloper.com. You can also subscribe to regular updates via Facebook, Twitter, or RSS. Official photos are available via the Official GDC Flickr account: www.flickr.com/photos/officialgdc/.

September 2021 Game Industry Events Calendar

August was chock-full of all sorts of great events to attend, and it’s looking like September is going to be the same! We’ve seen an interesting mix of online, on-site, and now hybrid events that combine the best of both worlds. What will stick long-term? We bet on virtual staying for many events, but hybrid has a lot of potential too. On-site will of course eventually make a strong comeback, but not this year.

To help you discover upcoming game industry events calendar that includes conferences, conventions, festivals and many other types of events, we post a consolidated list here on Events for Gamers each month.

View this month’s event list below. You can also click here for the main calendar view that includes events into 2022 and beyond.

Please note that due to world circumstances, some events that are listed as having a location are, at least for the meantime, online in some form. We expect the accuracy here to resolve soon as we reach into 2022.

JUL 26-SEP 3: Diverse Game Developers: Virtual Exchange (Online)
SEP 1-3: Mobidictum Business Network #2 (Online)
SEP 2: Israel Mobile Summit (Online)
SEP 2-3: BitSummit
SEP 3-6: PAX West
SEP 6-7: DevGAMM Moscow
SEP 8-9: ESI Digital Summer (Online)
SEP 12-15: EsportsNext Conference Fall: Beyond the Game
SEP 13-14: SiGMA Americas
SEP 14-17: XDS21 Adapt
SEP 15-17: Games Industry Law Summit Vilnius
SEP 16-19: Gen Con (Hybrid)
SEP 23-27: Game Devs of Color Expo (Online)
SEP 24-26: Good Game Fest
SEP 28-OCT 1: Pocket Gamer Connects Helsinki
SEP 30: MGS Games
SEP 30-OCT 3: Tokyo Game Show

This game industry events calendar list is obtained from the main calendar. Did we miss an event? Let us know! Also check out the Google version of the calendar.

SiGMA iGathering brings premier networking to 3 continents

The iGathering networking dinners will take place across Europe, the USA, and Asia

In the run up to the upcoming SiGMA Europe show during Malta Week, SiGMA is taking its renowned series of iGathering events across three continents.

Tziganos, SIGMA iGathering – London 2021.

Successful dinners were held this summer in several European locations, including Kiev, Marbella, and most recently, London – and for many guests marked the first iGaming networking events since the health crisis prompted a series of nationwide shutdowns. A dinner in Florida in the beginning of June kicked off the first iGathering to be held in the USA, paving the way for an event this Autumn on the 3rd of October, which debuts in Las Vegas with an elegant dinner set up at the Wynn Resort.

SiGMA iGathering – Marbella, 2021.

Next up on SiGMA’s calendar of events however, is a dinner in Latvia’s capital – Riga – lined up for the 26th of August at the Royal Casino, it will also welcome guests from neighbouring regions, such as Estonia and Lithuania. This will be followed by a second European location, set in the heart of the Balkans – Belgrade. Planned for the 14th of September, the exclusive dinner will be held at the Azzaro Green Club.

The Manila Padel Club.

SiGMA’s roadtrip through Europe continues with a next stop in Limassol just two days later, and then on to Amsterdam on the 29th of September, before concluding with a last stop in Sofia on the 27th of October. Then it’s over to the Philippines for a dinner at the popular Manila Padel Club on the 22nd of October.

SiGMA iGatherings

With no-expense-spared, these lavish events offer a plethora of premier opportunities to network. Dress for dinner at luxury restaurants, take in the sights on a sunset cruise or make the most of long, hot summer days at our pool parties. With hotspot locations such as Manila, Amsterdam, and Las Vegas already highlighting the year’s iGaming calendar, we’ve got you covered when it comes to meeting the right people in the right place.

Fort Lauderdale, Florida.

The guest list is strictly limited to 200 prestigious c-levels, ensuring intimacy and exclusivity, with attendance only secured through invitation.

These events present the ideal opportunity to network and strike connections in a cordial environment where attendees can relax and forge synergies, and since our dinners are fully sponsored and completely free of charge for the dinner delegates, invitees only have to arrive and let us take care of the rest!

To sponsor a dinner please reach out to Emily on emily.d@sigma.world or visit our website for more information on how you can apply.

Proof of Vaccination Required to Attend CES 2022

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EVO 2022: Dates Set for Return as an In-Person Tournament

Today is the final day of the EVO 2021 Online Series all-digital event. But even as EVO’s tournament wraps up with Street Fighter 5, Skullgirls, Tekken 7, and Guilty Gear Strive championship matches, the organizers have put out the word that EVO 2022 is returning to Las Vegas in mid-summer.

The official tweet from this weekend sums up the announcement, which includes a video of vignettes that celebrate their 25 years of a fighting games-centered tournament, concluding with a confirmation of the return to in-person event in Las Vegas next year:

During the COVID-19 pandemic, EVO was impacted by a number of changes, which included their events hosted in an online-only format in 2021. EVO’s tournament was canceled after sexual sexual misconduct allegations arose against the event’s organizer and co-founder Joey Cuellar, who then resigned from the organization.

Earlier this year, Sony acquired EVO. In that press release, Sony said that EVO would offer “competitive gaming community on all platforms” while also saying, “Fighting games have been a vital part of PlayStation’s legacy and our community since the very beginning, and we’ve been thrilled to partner with Evo over the years.” One of the bigger games in the line-up, Super Smash Brothers Ultimate, might make a return as well (after being nixed due to missing rollback netcode to combat lag issues).

We’re certain to learn more learn more about EVO’s plans going forward for 2022 after this year’s tournament concludes.

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