Activision’s Jonathan Anastas Named Co-Chair of Game Marketing Summit
SAN FRANCISCO and FRAMINGHAM, Mass. – April 23, 2015 – The Game
Marketing Awards http://www.gamemarketingsummit.com/awards/overview®
(GMA), the first and only U.S. program that honors the finest work created
by marketing and creative professionals in the video game community,
announced the winners for its 10th annual awards celebrating best practices
in marketing, promotion and advertising for the interactive game and
entertainment community. Presented by GMS sponsor, visual identity and
motion graphics partner, Ayzenberg, GMA winners include Ubisoft, 2K, Ant
Farm, Heat, AKQA, Microsoft Xbox, Activision and Edelman.
“On behalf of the GMS Board of Governors and IDG World Expo, we offer our
sincere congratulations to the 2015 Game Marketing Award winners,” said
Mary Dolaher, Chief Executive Officer of IDG World Expo, owner of the Game
Marketing Summit. “Every year game marketers astonish us with their
incredible creativity and technical achievements, and their ability to
reach a unique audience that is continually evolving. These marketers are
truly the visionaries in their field, and we are proud to recognize them
and to put their work in the spotlight for others to see.”
In addition to the GMA winners, IDG World Expo announced that Jonathan
Anastas, Vice President of Global Brand Marketing and Head of Digital &
Social Media at Activision has been named Co-Chair of the Game Marketing
Board of Governors for GMS. In this role, he will preside over the Board
of Directors, the governing body of the Game Marketing Summit that oversees
key organizational activities. Jonathan will serve alongside fellow
co-chair Kym Nelson, Senior Vice President of West Coast Sales at Twitch.
“We are thrilled to welcome Jonathan Anastas to the GMS Board of
Governors,” said Marci Yamaguchi Hughes, General Manager of the Game
Marketing Summit. “Jonathan has been incredibly supportive of GMS, and has
extensive experience in helping to create some of the industry’s most
important games and marketing initiatives. We know that his leadership will
prove invaluable in the months to come.
GMA winners were selected by a jury of world-class interactive
entertainment marketing leaders, with honorees announced at a special
ceremony immediately following the 2015 Game Marketing Summit® (GMS), which
took place yesterday, April 22nd, in San Francisco at the Yerba Buena
Center for the Arts. A partial list of winners of the 9th Annual Game
Marketing Awards includes:
Game Marketing Agency of the Year
Ant Farm
Game Marketing Team of the Year
Ubisoft
Outstanding TV or Theatrical Ad
Heat – Titanfall “Shadow”
Outstanding Overall Marketing Campaign of the Year
Ubisoft – Watch Dogs
Outstanding Marketing – Free to Play
Sony Online Entertainment – PlanetSide 2
Best Overall Advertising Campaign
Xbox – Forza Horizon 2
Best Use of Influencers Integration
Ubisoft – Just Dance 2015 & Tyler Oakley
Best Game Footage Trailer
Ant Farm – Call of Duty: Advanced Warfare – Reveal
Outstanding Promotional Trailer
Ubisoft – Assassin’s Creed Unity E3 Trailer – Lorde CG Video
Outstanding Promotional Trailer – Mobile Games
Kabam Inc – Marvel Contest of Champions New York Comic-Con Trailer
Best Key Art
2K – Sid Meier’s Civilization: Beyond Earth
Best Website for a Product
Ubisoft & AKQA – Watch Dogs Digital Show
Best Limited Edition, Special Edition or Collector’s Edition
PETROL & Activision – Destiny Ghost Edition
Best Product Logo
Team One & 2K – Evolve Logo
Standout Outdoor Advertising
Blizzard Entertainment – Gorehowl Cab
Thinking Outside of the Box
Heat & Grow – GIFerator
For a complete list of winners or more information about the 10th Annual
Game Marketing Awards, visit www.gamemarketingsummit.com/awards/winners.
Information is also available on Facebook
https://www.facebook.com/GameMarketingSummit and Twitter at
https://twitter.com/GameMarketers or use #GMS15.
About Game Marketing Summit
As the world’s largest interactive game marketing
gathering, the Game Marketing Summit
celebrates marketing excellence overall, while providing an all-inclusive
forum for common thought, bond and community. Owned by IDG World Expo, GMS
is a one-day event that brings together leading game industry marketing and
brand executives to discuss, deliberate, debate and celebrate the issues,
opportunities and successes driving the interactive entertainment
industry, culminating with the Game Marketing Awards Show where top
creative work produced by and for the video game marketing community is
showcased and honored.
About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is an award-winning producer of
tradeshows and events for professionals and consumers seeking world-class
education, strategic business relationships, and access to industry-leading
products, people, and services. IDG World Expo’s portfolio of conferences
and events includes the MacIT® Conference, Electronic Entertainment Expo®
(E3®), Digital Entertainment World (DEW), the Game Marketing Summit® (GMS),
Anime Expo®, BlogHer, BlogHer Food, Techmanity, and Macworld Mobile. IDG
World Expo is a business unit of IDG, the world’s leading technology media,
research and event company.
